Here are seven C’s as they relate to effective writing:

1. Be Clear: have a definite purpose for writing and make sure it is clearly communicated up front. Be bold and connect quickly..

2. Be Complete: include all the necessary facts and background information to support the message you are communicating. Partial instructions would not work if we were to survive.

3. Be Concise: keep in mind the reader’s knowledge of the subject and their time constraints. Convey the information as quickly and easily as possible.

4. Be Creative: use different formats (vs. straight narrative) to communicate your message. Q & A format, graphics, Idea lists, etc.

5. Be Considerate: keep your reader’s needs in mind as you write. Ask yourself, ‘Why should my reader spend time reading this?’

6. Be Correct: by checking all your information is accurate and timely. Double- check your spelling, punctuation and grammar. Proof read it before you send it!

7. Be Credible: strive to present yourself from a position of reliability and competence. Write to reinforce your message and make it more believable.

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